CreatE MEANINGFUL WORK
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Human-centered creative, grounded in strategy.
Let’s get to know each other.
Welcome!
I’m Michelle Maas, an Austin-based creative director and designer with over 20 years of experience bringing brands, ideas, and stories to life. I've worked with everyone from emerging businesses to global brands, blending creative curiosity, strategic insight, and thoughtful design to create meaningful work.
I believe all good creative work starts with good human connection.
Creative Services
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Strategy + Concepts + Vision
Bringing strategic thinking and creative curiosity together to develop compelling ideas and shape them from concept to execution. A big-picture approach that considers the goals, audience, and opportunities behind the work.
Creative strategy · Concept development · Visual storytelling · Campaign development · Art direction · Creative leadership
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Identity Systems + Visual Language
Building thoughtful, distinctive visual identities that reflect what makes a brand unique and connect with the people who matter.
Brand identity systems · Logo design · Visual identity systems · Typography · Color palettes · Brand guidelines · Brand applications
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Applications + Execution
Thoughtful, well-crafted design across digital and physical experiences. From websites to printed materials, creating work that's both visually engaging and purposeful.
Website design · Digital design · Print & editorial · Marketing collateral · Presentation design · Packaging · Production artwork
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Advice + Ongoing Support
Fresh perspective and experienced creative guidance for brands and teams looking to refine their work, explore new ideas, or navigate what's next.
Creative reviews · Brand evaluations · Design audits · Creative guidance · Ongoing support
Clients
adidas • Nike • NFL • MLB • • Moët Hennessy • RedBull • Whole Foods Market • Juiceland • Corner Bakery Cafe • Moroccanoil • Mary’s Methods • Be A 10 • Island Def Jam Records • Alex Maas Music • Pure & Gentle • HP Inc • Hewlett Packard Enterprise • WitFoo • Lyell Biotech • Alnylam • Neodyne • Comcast • RFD Media Group, Inc • Visa • Mastercard • Fidelity • Picara Consulting and more…