INSPIRING QUOTE
Defined by no man,
you are your own story.
Blazing through the world,
turning history into herstory.
And when they dare tell you
about all the things
you cannot be, you smile
and tell them,
“I am both war and woman
and you cannot stop me.”
-NIKITA GILL
SHE LEADS CONCEPT
Since the beginning of time
She has always been a natural born leader.
She knows that logic does not produce magic,
That trees can grow through rock
And that walls can be torn down.
She doesn’t just listen—
She hears you.
She knows that how life feels
Is more important than how life looks.
She has reaped the rewards of self-investigation
And dropped the burdens of self-criticism.
She will be the first to tell you she is still learning.
And because she competes with no one,
No one can compete with her.
She looks ahead.
She dares to dream.
She leads.
MOODBOARD
DEEP. NATURAL. INTELLIGENT.
This mood board establishes our tone in personality, emotion and color palette. By mixing natural elements with women, we express the idea that women just as nature instinctually thrives and perseveres through challenges, so do women. We are communicating a deepness in thought, attitude and strength. Floral imagery feels personified by its deep tones and are balanced in both beauty and boldness. Our representation of women is not the stereotype of gentle, fragile femininity, but rather, a more deeply driven and complexly layered person.
IDENTITY
COLOR PALETTE
TYPOGRAPHY
SAMPLE SOCIAL POSTS
BRAND AWARENESS (Sample Copy)
“And when they dare and tell you all the things you cannot be, you smile and tell them, ‘I am both war and woman and you cannot stop me.’” – NikitaGill
BRAND AWARENESS (Sample Copy)
And because she competes with no one. No one can compete with her. She looks ahead. She dares to dream. She leads.
INTERNATIONAL WOMENS DAY (Sample Copy)
Little girls with dreams become women with vision. Happy International Womens Day! It’s time to step into your power.
BRAND AWARENESS (Sample Copy)
Don’t let your failures beat you. Let them teach you. Visit our blog to learn about resources that can help you along your professional journey.
IMAGE TREATMENT
IMAGE LIBRARY
